Yeti Coolers was founded by brothers Roy and Ryan Seiders with a simple goal- build a cooler that could be used every day. Ordinary coolers couldn't handle heavy use - handles would snap, lids would cave-in, and latches would break off. It was not only a pain to replace the these coolers every year, it was annoying to have them fail on a trip. In 2006 they created a cooler for fisherman, tailgaters, guides, campers, and backyard entertainers that could handle anything thrown its way- the Yeti.
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